When I started Tweeting a few years ago, I was very casual in my approach as I felt that Twitter would give me mediocre results. I was very shortsighted and have now become a Twitter advocate and addict!.

Twitter has really given our site, DivaCafe.com huge exposure and helped us grow rapidly. One of the tools to measure your importance on Twitter is found on Klout.com. We check our Klout often and now have a Klout Score of 71!  How much Klout you have can determine how valuable you are to other companies, people who might want to follow you as well as hotels you are booking.

People are actually adding their Klout score to their resumes to show how influential and effective they are in their field. Also, some hotels now check Klout scores when upgrading a guest's room.

When Klout was started 2 years ago, there were many naysayers who felt it was just another Social Media gimmick. How wrong they were and last year, they gave users the ability to measure their influence on Facebook as well.

Utilizing Klout as a tool to connect with other people who have a high Klout score will widen your exposure to people that are influential in your field of interest. It will allow you to connect with many people that might not have had the opportunity to meet and network with.

People with a high Klout Score are normally more actively engaged on Twitter and Facebook and you will find that you are often mentioned more  by them and their followers. Staying active daily is going to give you the maximum exposure that you need to market your business.

Klout.com is a very easy site to navigate through. Start actively utilizing their tools and engage with others through them !

Are you using Klout as a measure of your Social Media Success?

Here is an interview with Joe Fernadez, the Ceo and founder of Klout.com