Where should you advertise- Getting the most bang for your dollars!!

When starting a new business, one of the first things we face after the euphoria is where to gain exposure.

Normally, we are not blessed with a huge advertising budget so we must seek out both free opportunities as well as spend some cash to gain visibility. Don't be drawn into a site simply because it is "inexpensive". 

You can use a fantastic tool to see how much traffic the site pulls in. I strongly recommend the SEO Toolbar. It is free to set up and I use it every day!

You just sign up for free and download it. You can check a site's monthly visitors, it's pr and much more!

http://tools.seobook.com/seo-toolbar/

Tags: advertising, optimization, seo.

Views: 17

Replies to This Discussion

So true, Dede! And, what a wonderful tool for gaining insight into how much traffic a site gets. Also, we need to know who our customers are and be sure we are marketing to them. For example, if the customer you want to reach is in her sixties, works outside the home, and likes to travel, you would want to think twice about trying to reach her by advertising on a site for new mothers.

Also, it's a good idea to set up some way to track how many customers each piece of advertising actually pulls in. It may seem easy to keep it all in your head at first, but what if your business really takes off? If you end up with tons of customers from all different sources, you'll thank yourself for having a tracking system in place from the very beginning.
So true. Most of us are not only cash strapped but limited in the time we have to network. Smarter and not harder is the only way to go!!!

Jan Melara said:
So true, Dede! And, what a wonderful tool for gaining insight into how much traffic a site gets. Also, we need to know who our customers are and be sure we are marketing to them. For example, if the customer you want to reach is in her sixties, works outside the home, and likes to travel, you would want to think twice about trying to reach her by advertising on a site for new mothers.

Also, it's a good idea to set up some way to track how many customers each piece of advertising actually pulls in. It may seem easy to keep it all in your head at first, but what if your business really takes off? If you end up with tons of customers from all different sources, you'll thank yourself for having a tracking system in place from the very beginning.
Thanks for sharing Dede.  I'll check it out.
I thought this was very good information and thank you for sharing. I am new to Diva Cafe and I am really enjoying my time around here, I just a new business with La Bella Baskets and I am loving the freedom that I have, Talk to you all soon,http://www,mylabellabaskets.com/darlenebr.htm;
Hi ladies Im new here also loving the great pieces of advise out here..thx
Hi Terri!

We are here for you. Stop by our chat area on the homepage!!

Terri Thornton said:
Hi ladies Im new here also loving the great pieces of advise out here..thx

Advertising is HUGE to WAHM and any business owner -

I find business owners that have personal branding and websites get more of my  attention then the ones who just use the company provided one! It sets you apart from the other 30 thousand people selling the same or similar product.

 

Great free advertising places might be....

Leaving your card with your tip

taking free samples of your product to networking meetings or local businesses

bulletin boards in the bookstore, coffee shop or reasturants

Online Online Online!

 

The best I find is from word of mouth - nothing says try it like someone other then the owner promoting you! Which is what my company WINN is all about - connecting women, forming relationships and promoting each other!

 

 

C Karter

WINN founder

WINNational.com

@winnational

facebook.com/winnational

 

 

Hi Dede, 

I looked at the SEO site and for $57 i can get 7 days free. What are the total costs per month for you? 

Thank you . Julia

Another good resource is the Alexa toolbar- it is free and gives you alot of info on sites!

Scarlet

http://twitter.com/MWYTsocialmedia

http://momswearyourtees.com

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